Career and Life Coaching: Top 6 Myths Busted

Coaching vs Therapy - Coach Definition - Coaching and Development - CoachMe

While 75% of surveyed Canadians are aware of professional career and life coaching, there are still plenty of myths and uncertainties about coaching in general. Here, CoachMe busts the top 6 myths and shows you that coaching is the right approach for you to Thrive in life.

1. Coaching is about telling me what to do. Correct?

Myth busted!

A professionally trained coach will concentrate on Listening and questioning with a bit of advice and feedback sprinkled in.

According to the International Coaching Federation (ICF), coachees are considered to be the experts of their own lives. They are whole, creative, and resourceful.

Coaches will ask you powerful, thought provoking, reflective questions to tease the answers, solutions, awareness, and amazingness out of you. Coaches are also very observant Listeners. They will tell you about your blind spots, making you aware about what they observe when they Listen to your words and your tone, your body language, etc. It’s a powerful experience.


2. Coaching is just like therapy.

Myth busted!

The ICF lists the difference as follows: “Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways.

Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.”


3. Coaching is too expensive.

Myth busted!

What is higher productivity worth to you? Or better communication skills, more self-esteem/ self-confidence, or a much better work-life balance?

For how long have you been meaning to go for a career change but haven’t taken the leap and are potentially missing out on a higher salary, or have you wanted to pay more attention to your overall wellness?

A coach will help you identify and Connect you with your goals. Sometimes this can be surprising, as you think you might want one thing, only to find out that the underlying goal is to achieve something altogether different.

A coach will also help you create a path towards achieving your goals, then hold you accountable.

We’ve listed the top 6 impacts as a result of coaching that surveyed Canadians noticed after engaging in a coaching relationship.

That being said, as with any profession, coaching rates vary and depend on the coach’s training, experience level, certification, and coaching offerings (i.e. 1-on-1 sessions, group sessions, etc.). 1-on-1 sessions can range from around $80-200, with many executive leadership or corporate coaches charging above those rates.

This is why we think it’s important to find the perfect coach for you. You can read about individual coaches on profile pages, Listen to coaches’ engaging podcast interviews, and book a free alignment session with them to decide if you and Your Coach are a great match.


4. Coaching takes too much time.

Myth busted!

Is 30 minutes right from your desk or a quiet place during your lunch break too long? That’s how fast a coaching session via phone or internet can be.

You design your coaching relationship together with Your Coach. You both look at your goals and talk about virtual or face-to-face coaching, length of sessions, recurrence of sessions, etc. These details must suit both you and Your Coach.

Also, there’s almost always a learning/ outcome/ plan at the end of each session. So, even shorter sessions can be very impactful. Depending on your ultimate goals, it will likely take several sessions to achieve those goals. Success usually depends on your willingness to engage with coaching and truly see it as an opportunity to get ahead and Thrive.

For more tips on what to clarify during your first coaching session, download our checklist.

5. Coaching is not for me (right now).

Myth busted!

If you’re a leader, a student, a parent, or a professional. Or maybe you’re an opportunity-creator, life-enthusiast, wellbeing-searcher, confidence-hunter, or all-in-one. Effective coaching will take your life, career, or organization to the next level. You are worth investing in, and deserve to live a fulfilled life NOW.

But don’t just Listen to us. Here’s what others had to say:

  • C.S. Lewis - “You are never too old to set another goal or to dream a new dream.”

  • Elaine MacDonald - “A life coach does for the rest of your life what a personal trainer does for your health and fitness.”

  • Bill Gates - “Everyone needs a coach.”


6. It’s difficult to find the right coach for me in Vancouver.

Myth busted!

CoachMe Vancouver is the new one-stop community for you to find, book, and Connect with your perfect Vancouver-based coach. Either find Your Coach by Listening to short, engaging CoachMe podcast interviews and/ or by searching specific coaching areas of expertise here at Find My Coach. The podcasts will give you a better understanding of who your potential perfect coach is, and how they will be able to coach you. You’ll then book a free* consultation session, directly through at Book My Coach.


Next step: You, Thriving, living the life you want and deserve!


*unless stated otherwise